Neurocom
Role
PROJECT MANAGER
TEAM
2 PROJECT MANAGERS
4 DESIGNERS
DURATION
MARCH 2025 – JUNE 2025
Tools
FIGJAM
FIGMA
NOTION
WHITE BOARD
GOOGLE SURVERYS
SKILLS
WEB INTERFACE DESIGN
1-ON-1 INTERVIEWING
USER RESEARCH
USER TESTING
PROTOTYPING
A/B TESTING
LEADERSHIP
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
Neurocom
Role
PROJECT MANAGER
DURATION
MARCH 2025 – JUNE 2025
SKILLS
WEB INTERFACE DESIGN
1-ON-1 INTERVIEWING
USER RESEARCH
USER TESTING
PROTOTYPING
A/B TESTING
LEADERSHIP
TEAM
2 PROJECT MANAGERS
4 DESIGNERS
Tools
FIGJAM
FIGMA
NOTION
WHITE BOARD
GOOGLE SURVERYS
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
Neurocom
Role
PROJECT MANAGER
TEAM
2 PROJECT MANAGERS
4 DESIGNERS
DURATION
MARCH 2025 – JUNE 2025
Tools
FIGJAM
FIGMA
NOTION
WHITE BOARD
GOOGLE SURVERYS
SKILLS
WEB INTERFACE DESIGN
1-ON-1 INTERVIEWING
USER RESEARCH
USER TESTING
PROTOTYPING
A/B TESTING
LEADERSHIP
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
CONTEXT
Neurocom is an early-stage hardware startup developing a wearable tactile interface headset, converting geospatial and location data into physical vibrations on the user’s head.
As a real client of Cal Poly’s design agency, Iter8, we redesigned the company’s branding and website in an eight-week timeframe.
CONTEXT
Neurocom is an early-stage hardware startup developing a wearable tactile interface headset, converting geospatial and location data into physical vibrations on the user’s head.
As a real client of Cal Poly’s design agency, Iter8, we redesigned the company’s branding and website in an eight-week timeframe.
CONTEXT
Neurocom is an early-stage hardware startup developing a wearable tactile interface headset, converting geospatial and location data into physical vibrations on the user’s head.
As a real client of Cal Poly’s design agency, Iter8, we redesigned the company’s branding and website in an eight-week timeframe.
PROBLEM
PROBLEM
PROBLEM
01
Credibility Gaps
The product feels unreliable to user due to a complete absence of trust signals, such as case studies, testimonials, and supporting evidence.
01
Credibility Gaps
The product feels unreliable to user due to a complete absence of trust signals, such as case studies, testimonials, and supporting evidence.
01
Credibility Gaps
The product feels unreliable to user due to a complete absence of trust signals, such as case studies, testimonials, and supporting evidence.
02
Static Experience
The website lacks essential interactive elements, resulting in a passive user journey rather than an engaging experience.
02
Static Experience
The website lacks essential interactive elements, resulting in a passive user journey rather than an engaging experience.
02
Static Experience
The website lacks essential interactive elements, resulting in a passive user journey rather than an engaging experience.
03
Information Deficiency
There is a critical lack of both visual assets and written specifications, leaving users without the necessary context to understand the product.
03
Information Deficiency
There is a critical lack of both visual assets and written specifications, leaving users without the necessary context to understand the product.
03
Information Deficiency
There is a critical lack of both visual assets and written specifications, leaving users without the necessary context to understand the product.
04
Navigation Friction
Users are unable to effectively navigate the page structure, making it difficult to explore the site or find specific sections.
04
Navigation Friction
Users are unable to effectively navigate the page structure, making it difficult to explore the site or find specific sections.
04
Navigation Friction
Users are unable to effectively navigate the page structure, making it difficult to explore the site or find specific sections.
Solution
The project solution is a redesigned website, alongside a company brand revamp: logo and color palette.
Solution
The project solution is a redesigned website, alongside a company brand revamp: logo and color palette.
Solution
The project solution is a redesigned website, alongside a company brand revamp: logo and color palette.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
USER RESEARCH & INTERVIEWS
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
USER RESEARCH & INTERVIEWS
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
USER RESEARCH & INTERVIEWS
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
USER TESTING: OLD WEBSITE
We conducted a 7-participant baseline study on the existing interface, assessing task completion rates for four critical user journeys (Value, Tech, Navigation, and Action).
USER TESTING: OLD WEBSITE
We conducted a 7-participant baseline study on the existing interface, assessing task completion rates for four critical user journeys (Value, Tech, Navigation, and Action).
USER TESTING: OLD WEBSITE
We conducted a 7-participant baseline study on the existing interface, assessing task completion rates for four critical user journeys (Value, Tech, Navigation, and Action).
COMPETITIVE ANALYSIS
To define Neurocom’s distinct market position, we conducted a competitive analysis of existing haptic technology companies and adjacent high-tech hardware websites. Our goal was not just to benchmark industry standards, but to identify any ‘usability gaps’ that Neurocom could outperform through clearer storytelling and segmented navigation.
COMPETITIVE ANALYSIS
To define Neurocom’s distinct market position, we conducted a competitive analysis of existing haptic technology companies and adjacent high-tech hardware websites. Our goal was not just to benchmark industry standards, but to identify any ‘usability gaps’ that Neurocom could outperform through clearer storytelling and segmented navigation.
COMPETITIVE ANALYSIS
To define Neurocom’s distinct market position, we conducted a competitive analysis of existing haptic technology companies and adjacent high-tech hardware websites. Our goal was not just to benchmark industry standards, but to identify any ‘usability gaps’ that Neurocom could outperform through clearer storytelling and segmented navigation.
User Personas
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
User Personas
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
User Personas
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
Problem Statement & How Might We
Problem Statement & How Might We
Problem Statement & How Might We
User flow: old vs new
Informed by our target audience and industry research, we restructured the user flow to guide users through a clearer narrative of Neurocom’s technology. We moved from a flat one-page structure to a comprehensive site map to support deeper exploration, with more information about the company and the product itself. I was tasked with designing the ‘Integrations’ landing page and subsequent detailed case studies webpages.
User flow: old vs new
Informed by our target audience and industry research, we restructured the user flow to guide users through a clearer narrative of Neurocom’s technology. We moved from a flat one-page structure to a comprehensive site map to support deeper exploration, with more information about the company and the product itself. I was tasked with designing the ‘Integrations’ landing page and subsequent detailed case studies webpages.
User flow: old vs new
Informed by our target audience and industry research, we restructured the user flow to guide users through a clearer narrative of Neurocom’s technology. We moved from a flat one-page structure to a comprehensive site map to support deeper exploration, with more information about the company and the product itself. I was tasked with designing the ‘Integrations’ landing page and subsequent detailed case studies webpages.
Crazy 8s
Drawing from competitive insights, I used Crazy 8s to rapidly ideate layouts for the Home and Integrations pages, exploring ways to effectively educate and convert potential customers. Our client vocalized wanting to have a clean technological website, similar to Apple.
Crazy 8s
Drawing from competitive insights, I used Crazy 8s to rapidly ideate layouts for the Home and Integrations pages, exploring ways to effectively educate and convert potential customers. Our client vocalized wanting to have a clean technological website, similar to Apple.
Crazy 8s
Drawing from competitive insights, I used Crazy 8s to rapidly ideate layouts for the Home and Integrations pages, exploring ways to effectively educate and convert potential customers. Our client vocalized wanting to have a clean technological website, similar to Apple.
LOW FIDELITY
I developed three low-fidelity variations of the Integrations Landing Page to determine the most effective persuasion hierarchy
LOW FIDELITY
I developed three low-fidelity variations of the Integrations Landing Page to determine the most effective persuasion hierarchy
LOW FIDELITY
I developed three low-fidelity variations of the Integrations Landing Page to determine the most effective persuasion hierarchy
MID FIDELITY & COLOR PALETTE
During the mid fidelity phase, our client phased uncertainty regarding the brand’s visual identity, so we paused the UI design to conduct a comparative style exploration. We developed two distinct mid-fidelity directions to test the brand's 'vibe.' We presented these contrasting styles to the client and team to serve as the focal point for a critical stakeholder workshop, allowing us to align on whether the brand should feel 'lifestyle-oriented' or 'tactical.'"
MID FIDELITY & COLOR PALETTE
During the mid fidelity phase, our client phased uncertainty regarding the brand’s visual identity, so we paused the UI design to conduct a comparative style exploration. We developed two distinct mid-fidelity directions to test the brand's 'vibe.' We presented these contrasting styles to the client and team to serve as the focal point for a critical stakeholder workshop, allowing us to align on whether the brand should feel 'lifestyle-oriented' or 'tactical.'"
MID FIDELITY & COLOR PALETTE
During the mid fidelity phase, our client phased uncertainty regarding the brand’s visual identity, so we paused the UI design to conduct a comparative style exploration. We developed two distinct mid-fidelity directions to test the brand's 'vibe.' We presented these contrasting styles to the client and team to serve as the focal point for a critical stakeholder workshop, allowing us to align on whether the brand should feel 'lifestyle-oriented' or 'tactical.'"
Version 1:
“Fun & Fresh” utilizing a rounded typography (Josefin Sans) and warm accents to suggest accessibility and ease.
Version 2:
“Serious” leveraging sharp edges, dark modes, and clinical typography (Inter) to signal precision and authority.
HIGH FIDELITY
We selected Version 2, adopting a more serious visual direction. During the High-Fidelity phase, we also defined the website’s motion strategy: implementing scroll-triggered entrance animations to guide the user's eye.
HIGH FIDELITY
We selected Version 2, adopting a more serious visual direction. During the High-Fidelity phase, we also defined the website’s motion strategy: implementing scroll-triggered entrance animations to guide the user's eye.
HIGH FIDELITY
We selected Version 2, adopting a more serious visual direction. During the High-Fidelity phase, we also defined the website’s motion strategy: implementing scroll-triggered entrance animations to guide the user's eye.
BRANDING & DESIGN SYSTEM
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
BRANDING & DESIGN SYSTEM
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
BRANDING & DESIGN SYSTEM
In analyzing user research, we developed three main user personas that best embodied the target audience’s goals and frustrations. Additionally, our client additionally vocalized that the product generally serves the defense and public safety sectors.
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
USER TESTING: NEW WEBSITE
We benchmarked the success of the redesign by replicating our initial website test. Using the same group of 7 users and the same set of four tasks, we directly compared the new interface against the baseline data.
USER TESTING: NEW WEBSITE
We benchmarked the success of the redesign by replicating our initial website test. Using the same group of 7 users and the same set of four tasks, we directly compared the new interface against the baseline data.
USER TESTING: NEW WEBSITE
We benchmarked the success of the redesign by replicating our initial website test. Using the same group of 7 users and the same set of four tasks, we directly compared the new interface against the baseline data.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0%
0%
Value Comprehension
Every tested participant correctly identified the product’s purpose within seconds on the new design.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0
0
Navigation Errors
Tested users achieved a 100% success rate in self-selecting their correct industry vertical, validating new segmented architecture.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
0%
0%
User Engagement
With the technology breakdown, demonstrating that a more accessible design directly encourages users to spend more time exploring and understanding technical content.
KEY TAKEAWAYS
First time in a leadership position.
This was my first time in a position of leadership leading other designers. Learning how to mentor and manage designers was a task in itself, I also had to contribute significantly as a designer. There were times of uncertainty, however, I was able to lean and ask for help from my co-leader and we were able to properly complete this project. I learned the importance of proper deadlines, planning ahead, leaving time for critique and collaboration. From this experience, I’ve been able to build a foundation in leadership and have gained more skills since.
KEY TAKEAWAYS
First time in a leadership position.
This was my first time in a position of leadership leading other designers. Learning how to mentor and manage designers was a task in itself, I also had to contribute significantly as a designer. There were times of uncertainty, however, I was able to lean and ask for help from my co-leader and we were able to properly complete this project. I learned the importance of proper deadlines, planning ahead, leaving time for critique and collaboration. From this experience, I’ve been able to build a foundation in leadership and have gained more skills since.
KEY TAKEAWAYS
First time in a leadership position.
This was my first time in a position of leadership leading other designers. Learning how to mentor and manage designers was a task in itself, I also had to contribute significantly as a designer. There were times of uncertainty, however, I was able to lean and ask for help from my co-leader and we were able to properly complete this project. I learned the importance of proper deadlines, planning ahead, leaving time for critique and collaboration. From this experience, I’ve been able to build a foundation in leadership and have gained more skills since.
THE FUTURE
THE FUTURE
THE FUTURE
Website Implementation
As a real client project under Cal Poly Iter8, we executed a full handoff to the Neurocom team. Beyond the final UI prototype, we equipped them with a design system to ensure that the client can move into the implementation phase.
Website Implementation
As a real client project under Cal Poly Iter8, we executed a full handoff to the Neurocom team. Beyond the final UI prototype, we equipped them with a design system to ensure that the client can move into the implementation phase.
Website Implementation
As a real client project under Cal Poly Iter8, we executed a full handoff to the Neurocom team. Beyond the final UI prototype, we equipped them with a design system to ensure that the client can move into the implementation phase.
Product or Company Expansion
To support future growth, the design system allows for the rapid deployment of pages for new product lines. Additionally, should the headset diversify to service new industry sectors, the flexible layout of the Home Page and Case Studies can scale to highlight these new sectors without a full redesign.
Product or Company Expansion
To support future growth, the design system allows for the rapid deployment of pages for new product lines. Additionally, should the headset diversify to service new industry sectors, the flexible layout of the Home Page and Case Studies can scale to highlight these new sectors without a full redesign.
Product or Company Expansion
To support future growth, the design system allows for the rapid deployment of pages for new product lines. Additionally, should the headset diversify to service new industry sectors, the flexible layout of the Home Page and Case Studies can scale to highlight these new sectors without a full redesign.
